Nintendos Thriving Year of Business Success in 2020

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Author:

Kyle Smith

Publish Date:

30 Dec 2020

Nintendo has had a strange 2020, with some of the biggest extremes of ups and downs. On one hand they've had some incredible releases with amazing accolades to go with them. But, on the other they've really pulled some anti-consumer stunts with the cancellations of tournaments, live-streams and blocking un-accessible IP's, that have drove wedge between the company and its fans. Primarily in this article I want to discuss some of the amazing things that has happened for Nintendo this year and how (despite of COVID19) the company has secured its future among the big players of the console market. So! Let's dive right into it.

Nintendo holds a special place in the market with it's IP, holding games with some of the biggest fan bases ever and due to this, their games generally have a really good sales records. The thing is with Nintendo games is the fact that they don't stop selling. So, despite having successful unit sales in launch windows, their games continue to sell throughout the console generation continuously. Although in 2020, Nintendo have had a phenomenal year for launch window sales, better than previously in fact. • Animal Crossing: New Horizons which released in March, has sold more than 26 million units to date. • The recently released Breath of the Wild prequel, Hyrule Warriors: Age of Calamity sold 3 million units in 4 Days during it's release in November. Age of Calamity in it's entirety has sold over 300% more copies than the original Hyrule Warriors game. • Super Mario 3D All-Stars which released in September managed to sell 5 million units within 2 weeks. To give context of this success, I point you to The Last of Us - Part II, one of Sony’s best-selling games. This title managed to sell 4 Million Units in its release weekend. When compared to the above successes it shows just how well Nintendo titles are still doing and this doesn't even include games that released earlier than 2020, which are still selling well today. I'm not suggesting that Nintendo has done better than Sony or even Microsoft, I'm simply implying that the company is doing well enough to keep up with it competitors on the software front.

I mean, to re-enforce my previous point, Amazon who is one of the biggest physical video games retailers has released it list of best selling games. Below you will find the list of both the UK and US titles and will see that Nintendo holds a significant presence in both countries. UK Amazon Chart: 1. Animal Crossing New Horizons 2. FIFA 21 (PS4) 3. Minecraft (Switch) 4. Super Mario 3D All-Stars 5. FIFA 21 (Xbox One) 6. Just Dance 2021 (Switch) 7. The Last of Us Part II 8. Cyberpunk 2077 (PS4) 9. Assassin’s Creed Valhalla (Xbox One) 10. Assassin’s Creed Valhalla (PS4) US Amazon Chart: 1. Animal Crossing: New Horizons (Physical) 2. Super Mario 3D All-Stars 3. Mario Kart 8 Deluxe 4. Super Smash Bros. Ultimate 5. Animal Crossing: New Horizons (Digital) 6. Cyberpunk 2077 (PS4) 7. Ring Fit Adventure 8. Hyrule Warriors: Age of Calamity 9. The Last of Us Part II 10. The Legend of Zelda: Breath of the Wild

I mean although during the 'Game Awards' Nintendo's game never achieved as well as Sony's first party titles, the company did score one win in its key demographic with 'Best Family Game' it also scored a Japanese Game of the Year award as well for Animal Crossing. Nintendo also managed to score 6 nomination for its titles across 5 different categories! Game Awards: Animal Crossing New Horizons: • Best Family Game • Japan Game of the Year 2020 Nominations for 6 Game Awards for: • Game of the Year • Best Mobile Game of the Year • 2 Nominations for Best Family Game of the Year (with a Winner) • Best Multiplayer Game • Most Anticipated Game Finally and most impressively in August, Nintendo was reported to have received the massive honour of being named the 'Richest Company in Japan'. This was achieved as the tech giant was reported to be worth a whopping 890.4 billion yen (approx. £6.3 billion) in cash, bumping it up from second place to first this year.

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